Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (2023)

Finding the right influencer marketing agency for your brand can be a daunting task.

So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you!

Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience “overchoice” caused by having too many options.

As influencer marketing continues to become more and more fragmented, many marketers and brand managers are turning to specialist agencies to help them navigate this rapidly growing industry.

These agencies provide an array of influencer marketing services such as:

  • Influencer and brand match research
  • Storytelling
  • Influencer outreach
  • Influencer marketing strategy
  • Influencers ongoing management & reporting
  • Influencer campaign optimization
  • Integration of

From storytelling specialists to full-service agencies, check out our list of Top Influencer Agencies in Europe and America in 2022 [Updated].

Let’s get started.

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11 Influencer Marketing Agencies in North America

1. Ubiquitous


Founded: 2020

Location: Los Angeles, California, USA

Number of Employees: 11 – 50


  • Content creation
  • Influencer matching based on proprietary data
  • Influencer sourcing and contracting
  • One point of contact for all influencer campaigns
  • Influencer campaign strategy – full creative services
  • Influencer campaign execution, optimization, and management
  • Measurement, tracking, and analysis


  • Disney
  • Netflix
  • Amazon
  • Aerie
  • Adobe
  • American Eagle


Ubiquitous is a full-service influencer marketing agency, with a database of more than a thousand influencers to choose from. They offer a full range of services, including creative content and data analytics, in addition to their influencer marketing services. Ubiquitous specializes in TikTok influencer campaigns and is a great choice for those targeting the young millennial and gen z demographics.

Ubiquitous is an up-and-coming, full-service influencer marketing agency (who have garnered the interest of TechCrunch) that specializes in TikTok influencer marketing.

Ubiquitous boasts a fully vertically-integrated platform, in-house creative services, proprietary data analysis, and a roster of over a thousand influencers touting more than 2.5 billion followers in total.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (1)

2. Americanoize


Founded: 2017

Location: Miami Beach, Florida, with offices in San Antonio, Texas, New York, New York, USA and Milan, Italy

Number of Employees: 11 -50


  • Accurate Influencer identification and search
  • Influencer strategy and process
  • Tracking, reporting, and analytics
  • Content direction
  • Follower growth
  • Target audience identification
  • Content guidelines


  • Mediterranean Shipping Company (Msc)
  • Vanity Fair
  • Diesel
  • Venice Film Festival
  • American Express
  • Paul Mitchell
  • Hello
  • Adidas
  • Bloomingdale’s
  • AT&T
  • Hitachi


Americanoize is one of the top influencer marketing agencies, globally. They offer a full-suite of services, from turnkey solutions to customized packages. Americanoize is great for innovative campaigns at the forefront of new trends, and they’re one of the top agencies for NFT campaigns.

Americanoize is a premier multi-disciplinary influencer marketing agency. They manage influencers to help brands achieve their goals, such as traffic, conversions, engagement, awareness, and sales.

Globally, Americanoize is one of the top agencies for NFT influencers. They also excel in the Metaverse, fitness, mums and family, clean beauty, cruelty-free, and genderless skincare communities.

Americanoize offers customizable services to suit the needs of their clients and they can handle everything from strategy to sourcing, contracting, content creation, execution, and campaign management.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (2)

3. The Influencer Marketing Factory


Founded: 2018

Location: Miami, Florida and New York City, New York, USA

Number of Employees: 11 – 50


  • Influencer identification and search
  • Influencer strategy
  • Contracting
  • Tracking, reporting and analytics
  • Content management
  • Target audience identification
  • Content guidelines


  • Google
  • Facebook
  • Universal Music Group
  • Unilever
  • Amazon
  • Warner Music Group
  • Sony Music
  • SnapChat
  • UnitedHealth Group
  • Bud Light
  • F’real
  • Ablo
  • Grubhub
  • Benq
  • Hilton
  • Bumble
  • Vestiaire Collective
  • Brandt
  • UniCredit
  • Brisk
  • Pentel
  • Mountain Dew


The Influencer Marketing Factory is a top influencer marketing agency. They specialize in TikTok, Instagram and YouTube campaigns, and they offer a full set of services from strategy and planning to identifying influencers and running the whole campaign. They also offer content creation services for even more effective influencer campaigns.

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Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (3)

The Influencer Marketing Factory is a global, full-service, influencer marketing agency that helps brands get in front of Gen Z & Millennials on TikTok, Instagram, and YouTube. This agency supports great clients such as Google, Sony Music, Hilton, Snapchat, Bud Light, and many more.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (4)

4. Acceleration Partners


Founded: 2007

Location: Global, with hubs on three continents and employees in more than nine countries.

Number of employees: 350+


  • Affiliate Marketing
  • Partner Marketing
  • Customer Acquisition
  • Publisher Development
  • Full Program Management
  • Global/Regional Management
  • Program Design
  • Partnership Optimization
  • Partner Recruitment
  • Compliance & Fraud Monitoring
  • Data & Analysis
  • AP Vision


  • GoToMeeting
  • Grove Collaborative
  • Noom
  • Purple Carrot
  • Redbubble
  • Vividseats


Acceleration Partners is an award-winning agency, with an impressive track record and a global footprint – they know exactly how to develop, run, optimize and scale your influencer marketing program. Their experience, expertise, and technology allows them to build scalable, data-informed, and outcome-based programs, and provide fully integrated, strategic, and transparent influencer program management.

Acceleration Partners is an award-winning, global, partnership marketing agency, with extensive expertise in influencer, affiliate, and B2B marketing, as well as content and mass media marketing.

They provide fully integrated, strategic, and transparent influencer program management, and their in-house Publisher Development team actively finds and verifies the best partners for your program.

Acceleration Partners can handle everything, including compliance and monitoring and advanced analysis and optimization, using their proprietary APVision technology to process data from thousands of publishers, across multiple platforms and partner networks.

They take a collaborative approach to meet your unique needs and they will develop a customized influencer campaign that takes every aspect of your business, sector, and audience, into account.

This allows them to create outcome-based influencer marketing programs that are designed to scale and can be fully integrated with existing affiliate programs, making it easy to analyze consolidated performance data.

Acceleration Partner’s global teams have all the experience, expertise, and technology needed to help you grow and scale your influencer marketing program for measurable, meaningful results.

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5. Hamster Garage


Founded: 2019

Location: Chicago, Illinois, USA

Number of Employees: 11 – 50


  • End-to-end Influencer program management
  • Strategy
  • Influencer discovery, outreach, and activation
  • Contracting
  • Monitoring and reporting
  • Performance marketing


  • Animoto
  • Air BnB
  • Bump Boxes
  • Turo
  • Bloomscape
  • Canva
  • Cube
  • Filmr
  • Invideo
  • Lookout


Hamster Garage takes a unique approach to influencer marketing. They combine it with elements of performance marketing and ensure that everything is carefully tracked and measured so that you get the most value from your campaigns.

Hamster Garage is a leading influencer marketing agency servicing leading global brands like Airbnb, Canva, and Turo.

Coming from an in-house background at Airbnb, the Hamster Garage team works with top brands to make influencer marketing work on a performance basis. HG leverages tracking and payment platforms to measure ROI on campaigns, focusing on sales and leads rather than solely capturing engagement. As a top choice for performance marketing teams across the globe, Hamster Garage acts as an extension of your brand.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (6)

6. Viral Nation


Founded: 2014

Location: Mississauga, Ontario, Canada and New York City, New York, USA

Number of Employees: 51 – 200


  • Influencer sourcing and contracting
  • Content creation and scheduling
  • Campaign deployment
  • Measurement, tracking and analysis
  • Campaign optimization


  • Anheuser-Busch
  • Baidu
  • Campbell’s
  • Canon
  • The Coca-Cola Company
  • Disney
  • E-One
  • FanDuel
  • Intuit
  • Logitech
  • Match
  • Microsoft
  • Meta
  • The J.M. Smucker Company
  • Tencent
  • Tim Hortons
  • TJX
  • Vividseats


Viral Nation is a cutting edge influencer marketing agency. They offer a full set of services and their campaigns are creative, innovative and carefully managed for the best ROI. They have won awards and worked with some prestigious clients. Viral Nation also has one of the biggest influencer networks to draw from.

Viral Nation is an award-winning influencer marketing agency. The company has was named one of the Top 200 Marketing Agencies of 2019 by Chief Marketer. Viral Nation boasts one of the largest influencer networks in the world and has been behind some of the most disruptive influencer campaigns in the industry. Top clients include: Rovio – Angry Birds, Bud Light, and Wish.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (7)

Angry Birds Influencer Marketing/Awareness campaign by Viral Nation:

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (8)

7. Hire Influence


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Founded: 2011

Location: Houston, Texas, Los Angeles, California, New York City, New York, USA

Number of Employees: 11 – 50


  • Influencer strategy development
  • Influencer curation, validation, negotiation and presentation
  • Influencer contracting
  • Payments and financial forms
  • Schedule control
  • Content auditing
  • FTC compliance
  • Paid media advertising
  • Tailored analytics


  • Southwest
  • MTV
  • Diet Coke
  • Adidas
  • Warner Bros
  • Microsoft
  • Nickelodeon
  • Target
  • Walmart
  • Macy’s


Hire Influence offers end-to-end influencer marketing services, carried out with meticulous care and attention to detail. Their services cover every aspect of your campaign, from planning to execution, and they will also take care of the necessary legal, contracting and due diligence needed.

Hire Influence is a heavy-hitter in the influencer marketing space and specializes in high-quality creative campaigns. With an elite influencer network spanning thousands of users, Hire Influence has managed to secure ongoing work with some of the world’s most prominent brands. Top clients include Microsoft, Gatorade, Southwest Airlines, Vanity Fair, and Cosmopolitan.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (9)

Nia Skincare Influencer marketing campaign by Hire Influence:

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (10)

Hidden Content

8. Everywhere


Founded: 2009

Location: Atlanta, Georgia, USA

Number of Employees: 500+


  • Influencer campaign strategy development
  • Influencer discovery, outreach, and onboarding
  • Campaign execution and management
  • Tracking, analytics, and reporting


  • Coca-Cola
  • CNN
  • Red Bull
  • Qualcomm
  • IMAX


Everywhere is an award-winning influencer marketing agency, which is part of MWW, a global marketing organization with a huge bank of experience and expertise to draw from.

Everywhere is a multi-award-winning influencer marketing agency with an experienced in-house team of social media and influencer marketing specialists. Everywhere is now a part of MikeWorldWide (MWW), a global PR and marketing agency.

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9. August United


Founded: 2015

Location: Tempe, Arizona, USA

Number of Employees: 11 – 50


  • Influencer campaign strategy development
  • Influencer discovery and outreach
  • Activation and contracting
  • Monitoring and management
  • Content creation


  • Microsoft
  • Persil
  • F. Chang’s
  • See’s Candies
  • PetSmart
  • Kroger


August United is a full-service agency, with a comprehensive network of influencers and proprietary technology. They’re able to deliver memorable, creative and highly effective campaigns for their clients, who include the likes of Microsoft.

August United is an Arizona-based influencer marketing agency with a specialization in strategy, activations, and influencer marketing network development.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (12)

10. MediaKix


Founded: 2011

Location: Santa Monica, California, USA

Number of Employees: 11 – 50


  • Influencer campaigns for Instagram, TikTok, and YouTube
  • Campaign development and strategy
  • Influencer identification, vetting, and onboarding
  • Contacts and fee negotiations
  • Measurement, tracking, and analytics
  • Content creation for sponsored ads, videos, reviews, and demos
  • Content curation of music, choreography, licensing, etc.
  • Custom integrations
  • Unique hashtag campaigns
  • Paid media campaigns
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  • Blue Apron
  • Universal
  • Hallmark
  • Fairmont Hotels
  • Nordstorm
  • Google
  • Tencent
  • Bumble
  • Uber
  • Shiseido
  • Wargaming
  • ExxonMobil
  • Sony Pictures
  • Tropicana
  • LG


MediaKix is a leading influencer marketing agency that specializes in creative and innovative, data-driven campaigns. Their focus in on YouTube and Instagram influencers.

MediaKix is a full-service influencer marketing agency working with global brands and influencers on Instagram and YouTube. The agency provides end-to-end influencer marketing from strategy to creative execution on data-driven campaigns. Top clients in include: Fairmont Hotels & Resorts, Hallmark, Sony, LG, and LifeProof.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (13)

LifeProof influencer marketing campaign by MediaKix:

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (14)

11. inBeat Agency


Founded: 2018

Location: New York City, Los Angeles and Miami USA. Montreal and Toronto, Canada. Paris, France. Singapore.

Number of Employees: 2 – 10


  • Instagram and TikTok influencer campaigns
  • Micro-influencer campaigns
  • Content creation
  • Identify, vet, and collaborate influencers
  • Strategy development and deployment
  • Established relationships with a huge network of influencers
  • Tracking and analytics


  • New Balance
  • Got Milk?
  • Nordstorm
  • Mogo
  • Melio
  • TeamViewer
  • Soylent
  • Wildfang
  • Nissan
  • 7-Eleven


inBeat Agency focuses on micro-influencer campaigns that are geared towards generating leads and sales for DTC brands. They take a data-informed approach and develop scalable solutions, using a combination of paid ads and influencer marketing.

inBeat Agency is a hybrid agency/software that specializes in micro-influencer marketing.

They work with DTC brands and Mobile applications to generate sales and create high-converting paid media ads through scalable micro-influencer marketing campaigns. They approach influencer marketing through a process-driven approach.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (15)
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4 Influencer Marketing Agencies in Europe

1. IMA Agency


Founded: 2010

Location: Amsterdam, North Holland. New York City and Los Angeles, USA. London, UK. Singapore. São Paulo, Brazil. Shanghai, China.

Number of Employees: 51 – 200


  • Influencer marketing strategies
  • Influencer matchmaking – discovery and outreach
  • Influencer Content strategies
  • Influencer Campaign management
  • Tracking & measurement
  • Social media advertising
  • Production and content creation
  • Contracts, legal, and compliance
  • Payment and transaction services


  • TomTom
  • Diesel
  • Moncler
  • Philips
  • Paramount Pictures
  • Johnson & Johnson
  • HelloFresh


IMA provides a full-service, end-to-end influencer marketing solution. They will handle everything from concept, strategy and planning to creative content creation, contracting and compliance auditing. IMA has worked with international brands, across a wide range of industries, and produces effective, creative campaigns.

IMA Agency is a full-service influencer marketing agency with a team of in-house strategists, content producers, designers, analysts, and other specialists. The agency provides a true end-to-end influencer marketing service for clients such as Nivea Men, Tommy Hilfiger Eyewear, and Samsung.

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Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (18)

IMA Case Study: Nivea x Real Madrid Influencer Campaign

2. Storyboard Agency


Founded: 2013

Location: Amsterdam, North Holland.

Number of Employees: 11 – 51


  • Influencer strategy development
  • Storytelling campaign development
  • Content curation and production
  • Influencer validation and activation
  • Strategic research, analysis, operations, tooling, and measurement services
  • Co-creative campaigns that work with influencers to benefit both parties


  • White Claw
  • Max Factor
  • Vedett
  • Zorg en Zekerheid
  • Sportlife
  • Duvel


Storyboard emphasizes storytelling and the use of creative content to develop memorable, impactful influencer marketing campaigns. They offer a full suite of influencer marketing services, along with story development and content production and curation. Storyboard will also develop co-creative campaigns with individual influencers.

Storyboard is an award-winning content and influencer agency. The full-service agency specializes in storytelling, branded content, social media strategy, and integrated influencer marketing campaigns. Top clients include Jack Daniels, ASICS, and Tele2.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (19)

3. Pulse Advertising


Founded: 2014

Location: Hamburg, Germany. Milan, Italy. London, UK. New York City, USA.

Number of Employees: 51 – 200


  • Influencer marketing strategy
  • Influencer content and posting
  • Influencer marketing on all social platforms
  • Reporting and analytics
  • Social media marketing and management
  • Performance marketing
  • Content marketing
  • Creative storytelling


  • Kering
  • Huawei
  • Mercedes-benz
  • Estée Lauder
  • Disney
  • H&M
  • Unilever
  • Pernod Ricard
  • Pepsico
  • Uber
  • Swatch
  • Marriott International
  • Nestle
  • Puma
  • Deutsche Bank
  • Gillette
  • Audible


Pulse Advertising is a leading, international, influencer marketing agency. They work with clients across a wide range of sectors, to create targeted and effective influencer campaigns. One of the things that sets Pulse Advertising apart from other influencer agencies is that they work on campaigns for a wide range of platforms, including SnapChat, WeChat and Twitch, in addition to Instagram, Facebook, TikTok, and and YouTube.

Pulse Advertising is a global influencer marketing agency. The agency has a wide network of influencers active on Instagram, Facebook, Snap, TikTok, WeChat, Twitch, and YouTube. Pulse Advertising is also a listed Google Partner, Instagram Partner, and Facebook Marketing Partner. Top clients include H&M, LVMH, Marriott, and Unilever.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (20)

Pulse Advertising’s #ShareTheNow Influencer Campaign for Moët & Chandon:

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (21)

4. Tanke


Founded: 2014

Location: Paris, France

Number of Employees: 11 – 50


  • Influencer campaign strategy and development
  • Market and data analysis
  • Creative Approach to Co-creating with influencers
  • Influencer campaign management from end-to-end
  • Measurement, tracking, and data analysis


  • Bourjois
  • Gucci
  • L’Occitane en Provence
  • OPI
  • Calvin Klein
  • Dior
  • Cerruti
  • Universal
  • Hugo Boss
  • M Weston
  • Paramount
  • Lacoste
  • Ibis
  • L’Oréal
  • Burberry
  • Warner Bros
  • Samsung
  • Rimmel
  • Arthus-Bertrand
  • Treca
  • Adidas


Tanke is creative and results driven agency. They have worked with global brands and leverage their immense network of influencers and partners to deploy campaigns in more than 14 countries, for truly global campaigns. They’re an excellent choice for brands that need to reach a diverse audience, in numerous locations.

Tanke is a creative influencer marketing agency. With their automation-based influencer software called “adMingle”, they are able to mobilize large numbers of influencers for a wide range of activations from product samples to content amplification. Through their network of agencies and partners, their clients are able to tap into over 14 countries for global campaigns. Top clients include Dior, Burberry, Malibu, Google, and Gucci.

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (22)

Tanke Case Study: Gucci

Gucci influencer marketing campaign by Tanke:
Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (23)

Tips and Best Practices for Working with Influencers

Whether you’re working directly with influencers or through influencer marketing agencies, it is important to follow a guideline. Best practices and guidelines are there to protect you, your clients, and the influencers themselves.

Spend some extra time on planning and budgeting:

  • Define your campaign objectives.
  • Make sure your campaign follows your country’s advertising and sponsorship laws.
  • Set aside a budget before you identify and reach out to influencers.
  • Your budget and campaign objectives will help you decide on what type of influencer you should work with. But, if you need a thorough review on the pros and cons, check our ultimate review of macro vs micro influencers.

Review each influencer’s profile by looking at the following:

  • Content: Are their posts of a high quality? Are the hashtags relevant? Is it authentic?
  • Audience: Does their audience look like the right group for you?
  • Promotions: How many sponsored posts do they run per month/week? Are there any obvious competitors?
  • Engagement rate: Is their engagement rate high enough for what you want to achieve?
  • Personality: Do they make a good brand fit?

Write a detailed brief, it’s worth it!

  • Include some background on the brand or product.
  • Add a budget or budget range.
  • Include detailed campaign objects and KPIs, and clear deadlines.
  • Align your campaign brief to the influencer’s strengths (e.g. generating awareness vs creating beautiful imagery).
  • Try and give each influencer a unique URL to track their click throughs.

Pay attention to your communication before, during, and after:

  • Your first contact should warm and personalized.
  • Before the campaign kicks off, arm your influencers with all the necessary material they need (images, hashtags, keywords, visual style guides etc.).
  • During the campaign: monitor, engage, and motivate them.
  • After the campaign: reach out to gather any reports and give them constructive feedback.
  • Use surveys or feedback forms to gather learnings and insights.
  • Pay your influencers on time, or risk reputational damage – it’s as simple as that!
  • Make a note of any influencers who stood out for the right reasons, and look at ways to build longer term relationships with them for future campaigns.

If this all sounds like too much to handle, don’t worry, just turn to one of the world-class influencer marketing agencies listed above. You could also empower your own team with the help of influencer relationship management tools to automate certain parts of your campaign. Most of these tools also have the added benefit of being linked to massive influencer networks.

[Infographic] The Rise of Influencer Marketing

Just how big is influencer marketing really? This infographic from The Influencer Marketing Hub truly puts things into perspective (and it has grown exponentially since then too!).

Top 15 Influencer Marketing Agencies in 2022 [Updated Europe & US Review] (24)

Not all Agencies are the Same

In conclusion, we know that marketers are feeling the burden of operating in a constantly changing environment. And while most influencer marketing agencies offer similar services, it is important to know which areas they truly specialise in. This could mean using multiple solution providers: from those with large influencer networks to those who specialise in crafting strong brand stories. If you have the budget, an experienced full-service influencer marketing agency might just be the answer to your prayers.


10 Influencer Marketing Agencies of 2019 That You Should Know:

11 Instagram Influencer Marketing Agencies You Should Know:

Consumers: Credibility Is King When It Comes to Influencer Marketing:

A Guide to Working With Instagram Influencers: What to Look For:

(Video) 5 HUGE Digital Marketing Trends To Watch In 2022

The Remarkable Rise of Influencer Marketing:


What is the influencer marketing industry worth 2022? ›

In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022.

Which platform is best for influencers? ›

That's why I've put together this list of the best influencer marketing platforms for brands looking to partner with creators.
Start Your Business with Shopify
  • Grin. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

What are the 4 main categories of social media influencers? ›

What are the Different Types of Social Media Influencer?
  • Nano influencers (1K – 10K followers) ...
  • Micro-influencers (10K-100K followers) ...
  • Macro influencers (100K – 1M followers) ...
  • Mega influencer (1M+ followers) ...
  • Choosing the best social media influencer for your brand with FYI.
23 Dec 2021

Who is the highest paid influencer? ›

Cristiano Ronaldo (@cristiano)

He is not only a well-known celebrity but also the richest influencer on Instagram. He has 482M followers at the moment of writing this article and earns almost $1.6M per post he shares for brands. Chris Ronaldo is considered the highest paid celebrity on Instagram.

Who is the number 1 influencer in the world? ›

First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

Who is the best Instagram marketer? ›

1) Gary Vay-Ner-Chuk:

If we are talking about best marketing Instagram accounts, it has to start with Gary Vee. This 5-time New York Times bestselling author, is a well known content creator who can surely be case study on strong personal branding.

Who are the top 50 influencers? ›

Meet the Top 50 social media influencers
#1Cristiano Ronaldo517M
#2Justin Bieber455M
#3Ariana Grande429M
#4Selena Gomez425M
#5Taylor Swift361M
5 more rows
16 Jun 2021

What brands are doing influencer marketing Well? ›

At the core, influencer marketing is a collaboration between a brand and an influencer to promote their products or services.
10 Best Influencer Marketing Campaigns in 2021
  • Dunkin' Donuts. ...
  • Gymshark. ...
  • Magnum. ...
  • Chipotle. ...
  • Häagen-Dazs. ...
  • Tinder. ...
  • Benefit Cosmetics. ...
  • Levi's.
22 Oct 2021

What app do most influencers use? ›

VSCO. With over 124,000 ratings and an average 4.6 out of five stars, it's no surprise that VSCO is considered one of the best apps for influencers. This app offers both image and video editing. Plus, it even has its own popular hashtag on Instagram.

What is the most popular type of influencer? ›

Bloggers and vloggers are the two most popular types of influencers. They're typically macro and mega influencers thanks to their large follower counts on their blogs or YouTube channels.

What app do influencers use to get paid? ›

TribeFluence makes it possible for brands to reach out to influencers all around the globe in a matter of seconds. It is an excellent platform for influencers to promote what they love and get paid for it. The app is straightforward and works with social media platforms like YouTube, Facebook, Twitter, and Instagram.

What are the 4 C's of social media? ›

Communities, conversations, channels, and campaigns: these are the Four C's of social media marketing, and mastering these functional areas requires that you have the right tools and the right mindset.

What are the 5 characteristics of a good influencer? ›

5 Characteristics of a Good Influencer
  • #1: Authenticity.
  • #2: Expert Content Creation.
  • #3: Community Management.
  • #4: Trust.
  • #5: Passion.

What are 5 niches commonly used by influencers? ›

What are the Major Influencer Industries and Niches?
  • Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
  • Beauty. ...
  • Travel. ...
  • Lifestyle. ...
  • Celebrities and Entertainment. ...
  • Sports. ...
  • Animals. ...
  • Gaming.

Who is highest paid instagrammer? ›

Top 10 highest-paid celebrities on Instagram in 2022
  • Top 10 highest-paid celebrities on Instagram in 2022. ET Online. ...
  • ​Cristiano Ronaldo. According to Hopper HQ report, Cristiano Ronaldo charges $2,397,000 per post. ...
  • ​Kylie Jenner. ...
  • ​Lionel Messi. ...
  • ​Selena Gomez. ...
  • ​Dwayne Johnson. ...
  • ​Kim Kardashian. ...
  • ​Ariana Grande.
24 Aug 2022

How many followers do you need to be a paid influencer? ›

Follower count is one of the key ways brands are screening influencers. Across all industries and no matter who we surveyed, it seems that there are certain levels that brands want to see before they open up their wallets. Generally speaking, nobody paid or got paid until they had about 15,000 followers.

Who is the richest social media influencer? ›

💰 The 2022 Instagram Rich List 💰
  • Kylie Jenner. 👥 338 million followers. ...
  • Lionel Messi. 👥 327 million followers. ...
  • Selena Gomez. 👥 320 million followers. ...
  • Kim Kardashian. 👥 311 million followers. ...
  • Ariana Grande. 👥 311 million followers. ...
  • Beyonce. 👥 256 million followers. ...
  • Khloe Kardashian. 👥 243 million followers. ...
  • Kendall Jenner.
4 Oct 2022

How much is influencer marketing industry worth? ›

The influencer marketing industry is worth $13.8 billion

Influencer marketing is big business. Consider this: Data from Statista found the entire industry is worth almost $14 billion in 2021 (a 42% year-on-year increase from $9.7 billion in 2020), and is projected to exceed $16 billion in 2022.

How much is the influencer market worth 2021? ›

There's no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry.

How big of an industry is influencer marketing? ›

The global influencer marketing market size has more than doubled since 2019. In 2022, the market was valued at a record 16.4 billion U.S. dollars.

How big is the market for influencer marketing? ›

b. The global influencer marketing platform market size was estimated at USD 10.39 billion in 2021 and is expected to reach USD 14.27 billion in 2022.
Report AttributeDetails
Market size value in 2022USD 14.27 billion
Revenue forecast in 2030USD 143.10 billion
Growth rateCAGR of 33.4% from 2022 to 2030
11 more rows


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